Managing visitor traffic is essential for marketing professionals of retail organizations to make sound strategic decisions. Traffic counting has wide variety of benefits to help any size company easily evaluate staffing needs, staff performance, conversion ratios, marketing campaigns, floor plans, product displays and more.

Increasing the amount of traffic to your stores requires huge spent on advertising, inventory and other such costs but if you can leverage more sales opportunities from the current traffic by increasing conversion, it offers a much less costly option. Counting traffic and focusing on store conversion rate is one of the fastest, least expensive and longest lasting ways to increase sales. Selling to a higher percentage of your traffic requires data if you are to establish benchmark conversion rates, traffic patterns against which to schedule labor and highlight a variety of key metrics, enabling store managers and staff to reach new and realistic levels of performance.

Product Features

• Highly accurate traffic data
   
• Multiple technological options for traffic counting to suit the needs and requirement of wide portfolio of retail organizations
   
• Seamless integration and consolidation of sales data from Retail management systems with traffic data
   
• Dashboards for store managers and Marketing managers to keep track of conversion ratios throughout the day
   
• Week on Week hourly comparisons of traffic, identifying trends of conversion during high traffic and low traffic hours
   
• Comparisons of traffic and conversion during marketing campaigns and normal days
   
• Graphs and Charts showing relation between traffic and availability of sales associates available to service the customers during peak and off-peak hours

Business Benefits

• Understand the true potential of your stores based on the flow of traffic into them.
   
• Maximize sales and customer satisfaction by ensuring that your stores are adequately staffed at all times including peak hours.
   
• Identify stores that are performing poorly as compared to their potential and take corrective action.
   
• Bring objectivity to managing performance of your sales force.
   
• Rationalize your marketing investments by tracking incremental traffic generated by a campaign.
   
• Reduce labor cost and improve employee satisfaction by reducing staff in low traffic hours.